Say WHAT now?! was founded in September 2019 and is a daughter company of LSA LINGUA – Language Services & Consultancy. LSA LINGUA had been founded in the fall of 2015 by Léonieke Ariaans M.A., who is an academically-trained and Cambridge ESOL CELTA-certified language & communication trainer/instructor.  This Cambridge certificate was obtained in 2014 in Vancouver, BC, Canada. She holds a Master’s degree in International Business Communications obtained at Radboud University Nijmegen, The Netherlands. Moreover, she is currently in the process of obtaining her second one in English Linguistics, i.e. specialization Language & Communication Coaching – focused on the development of tailor-made training services.